In its latest India Monthly Report, under the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, the company said it banned 74 lakh Indian accounts in April. Recently, WhatsApp users in India took to Twitter to call out the spam texts and calls they were getting on the platform from different international numbers. However, a decrease in prices for utility messages will bring more traction to the platform,” Bansal says. They wouldn’t be receiving too many promotional messages in their inbox. “The increase in marketing prices can be good from a consumer perspective. Another advantage that the platform gives is the 24-hour window where users can send any number of messages within a template. With similar costs for utility messages and SMS, businesses are expected to increasingly gravitate towards WhatsApp as the preferred channel. Giving them personal assistance becomes easier,” adds Dhamija.Īccording to Bansal, the open rate (percentage rate at which messages are opened) for WhatsApp ranges between an impressive 70-80%, surpassing the significantly lower rates of 5-10% for SMS and 10-15% for email. They do not use our website but contact us using our phone number. “Also, the older generation who has not grown up in the digital era is well-acquainted with navigating the platform.
WhatsApp offers an additional benefit of user-familiarity, catering to individuals residing in smaller towns and rural areas,” says Kumar of Kinu Baby Care. “The API tools are very convenient to use. Other than the large user base that WhatsApp offers, the Business API platform has features such as automated messaging, quick replies, cataloguing, and payment integration.
“We submit templates through a BSP (Business Service Provider providing Whatsapp API Services) and we do not have an option where we can appeal for this,” Dhamija adds. Meta says that users can file an appeal to change the template category which then gets re-reviewed. “Some utility messages were taken as promotional,” he says. “This is an extra expense for us but we also know that WhatsApp is the easiest channel to stay in touch with our customer base,” he adds.ĭhamija also pointed out that the selected template category gets approved by the platform (Meta AI) which sometimes publishes the template in the wrong category. Marketing messages will have a higher cost-per-lead (CPL) only when we indulge in marketing on a large scale,” says Bansal, Founder, HealthMug.ĭeepak Kumar, Founder of Kinu Baby Care says that the increased cost, which can be around 50-60%, is going to be a big burden for small businesses like them. We expect a 20% reduction in cost for those. “At present, we are mostly sending utility messages.
“Now it will cost Rs 90,000 so we might reconsider our strategy,” says Dhamija. The 1.2 lakh conversations were estimated to cost Rs 60,000 for the company. If we were spending Rs 10 lakh on promotions every month, the same will charge us around Rs 15 lakh,” says Naman Dhamija of Dharishah Ayurveda.ĭhrishah Ayurveda had plans of targeting around 30,000 people in a month sending them promotional messages weekly.
“Our promotions on WhatsApp will cost us around 50% more now. The revised policy could have a significant impact on the marketing and customer acquisition costs of SMBs.
0 kommentar(er)
